Driving outcomes through authentic marketing and communications.

Stand out.

  • Be ready.

    Your brand story is told through relentless consistency in market. Every element must be aligned from visual identity to messaging, with a clear, compelling and relevant proposition. Whether you are looking to build (or refresh) your brand, or to define (or redefine) your corporate purpose, Unit R can help.

  • Be seen.

    People make decisions, for themselves and for their businesses. Relationships and influence matters. Partnerships and associations matter. Unit R can help you optimize your network so that you are in the right place at the right time. Luck happens, but it's hard work.

  • Be known.

    True thought leadership means that the market comes to you. You have an authentic point of view that people rely on for decision-making. This is not about content marketing. This is about standing out and making a difference.

Who you’ll work with.

Tania Leil O’Brien is a 2 x CMO, and has led marketing and communications teams for large, complex international organizations. A B2B specialist, Tania has won numerous awards for her innovative work in Corporate Purpose, Advertising, Campaign Activation and Business Development. A graduate of Queen’s University and with a Certificate in International Marketing from the Executive Development program at INSEAD, Tania finds unique ways to help to tell your brand story. Tania’s data-driven and strategic approach has been seen through her work with KPMG International, Deloitte, Ausenco Engineering, and Environics Analytics. She also has a great sense of humour. At least that’s what she tell us.

Our Services

    • Brand Governance

    • Visual Identity

    • Brand Voice

    • Brand Positioning

    • Marketing Maturity Assessments

    • Market Research

    • Targeting Strategy

    • Marketing Campaigns

    • Social Media Strategy and Optimization

    • Traditional Media Management

    • Presentation Training and Coaching

    • External Communications

    • Internal Communications

    • Corporate Purpose Development and Execution

Let’s work together.

Interested in learning more? Fill out some info and we will be in touch shortly!